In the past I’ve promoted a ‘rethink your drink’ campaign which went over very well. We examined the amount of sugars in our drinks and promoted drinking lower sugar options. This year, I promoted a ‘Drink more water’ challenge instead of rethink your drink for the following reasons:
Focusing on water is really what ‘rethink your drink’ is aiming to do.
There are several health benefits to drinking water.
Focusing on ADDING something healthy to your diet is a positive way to promote a healthy habit.
As you drink more water, you will automatically drink less of whatever else you usually drink.
To do this I recruited participants for the challenge. Anyone who signed up got a water tumbler (cup with straw) that was branded with our organization’s name. For three weeks I sent out promotional materials (below).
Laura Smith 